The Forge
Software forged for people who work.
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Software forged for people who work.
Built at the Forge
The Photography Suite
Three apps, one path, built for Fujifilm. Each stands alone. Together they carry a photograph from the look you pick before the shutter to the audience who sees it, and they hand off to each other with no export step in between.
One library on every device and in every app, with nothing to export. Your shoot plan follows you from the phone to the desk, and a shot marked as got in one place is got in the other. Every frame carries its own recipe, its shoot and the light it was made in, written into the file itself, so a photograph can still say what made it years from now.
A Different Line
Not part of the photography suite, and not built for photographers. Its own product, from the same forge.
Allfather
Odin the Allfather kept two ravens. Huginn was thought, Muninn was memory. He sent them out over the world each morning and they returned each evening with everything they had seen. Of the two he feared losing Muninn the more, because a mind without memory has nothing left to think with.
He kept choosers as well. After a battle the valkyries went over the field and decided which of the fallen were carried on, and which were left where they lay.
The apps are named for the work they actually do. Huginn flies out ahead of you, carrying the look you chose to the camera before the shutter ever moves. Valkyrie goes over the take and decides what is carried on. Muninn keeps what survived, and puts it in front of the people you made it for.
One hand keeps all three. That is why the family is called Allfather.
The photography suite
Fujifilm spent decades turning color science into a craft, and the whole of it sits on a dial: Velvia's bite, the restraint of Classic Chrome, Acros and its grain. Decide the look before you raise the camera, and shoot it into the frame instead of grading it in afterward. Then bring the take home, keep only the frames that survive, and put those in front of the people you made them for.
Your film-simulation library, sent to the camera's custom slots over a cable or wirelessly, before you raise it.
huginnfilm.app →
Imports and sorts the card, makes culling fast, and re-renders RAWs through any look after the fact.
valkyriecull.app →
Picks up what you kept, builds albums, publishes your portfolio, schedules the posts and runs client reviews.
muninnmemory.app →
We build native software.
Slowly, and only what we would use ourselves. The cloud only where it earns its place.
Tools worthy of the work.
The Mailing List
New releases, behind‑the‑build notes, and the occasional sharp opinion. Everything here is Forge‑made.
Forge‑Made
A Maxwell Gatz Creation